About
Adamastor is a Portugal-based supercar manufacturer driven by performance and precision. In collaboration with This is Pacifica, I developed a custom typeface as part of the visual identity for their first model, Furia. The design reflects the dynamics of speed and control merging curved lines that represent the apex of a turn with the straight lines that symbolize full acceleration. The symbol, shaped like a shield, echoes the geometry of the typography and reinforces the brand’s technical and modern tone. The result is a bold identity built for motion.
Credits
Design, Creative Direction:
This is Pacifica
Creative, Brand Consultant:
Pedro Ferreira
Typography:
Fatih Hardal
Photography:
João Guedes, Vasco Maia Lopes










