HOPE Alkazar is a cultural and social platform initiated by Nike, located in the heart of Istanbul and built on the values of movement, creativity, and collective good. As part of the branding team led by Yasmine Tse and Morgan Ruby, I developed the full visual identity system — including the logomark, graphic patterns, and a custom typeface designed specifically for the project. Inspired by the idea of bridging continents and communities, the identity reflects a bold, inclusive, and dynamic spirit that aligns with HOPE Alkazar’s mission to empower purpose-driven individuals across sport, culture, and art.

Client: Nike

Creative Director: Daniel Whiteneck
Producer: Anthony Smith
Art Direction: Yasmine Tse, Morgan Ruby
Brand Identity: Fatih Hardal