As part of a collaboration with Adidas Originals, I developed a custom typeface inspired by the bold aesthetics of 1990s football jerseys. This design merges the nostalgic appeal of slab serif fonts commonly used in sportswear with a contemporary twist, reflecting the dynamic and distinctive identity of the Adidas Originals brand. The typeface is characterized by its strong geometric forms and clean lines, capturing the essence of athleticism and modern design.

Client: Adidas Originals