Ebrar Karakurt Akademi is a youth-focused volleyball initiative launched in collaboration with Nike, as part of the brand’s broader Passback program — a social impact platform aimed at making sport more accessible and equitable. Under the creative direction of Anthony Smith and Paul Kennedy, I was responsible for designing the brand identity, including the logo, logotype, and a custom typeface tailored specifically for the academy. The identity reflects energy, movement, and inclusivity, channeling both Ebrar’s bold personality and Nike’s commitment to empowering the next generation through sport.

Client: Nike

Creative Director: Daniel Whiteneck, Anthony Smith
Brand Identity: Fatih Hardal